Meet Julia

My career started with equal parts experimentation and luck.

Born and raised in Silicon Valley, I grew up in the juxtaposition of world-changing innovation and my mixed-race immigrant family. I was one of the first in my family to go to college and always found myself drawn to psychological theory to better understand the complexity around me. After earning my degree, and before committing myself to years of graduate school, I set out to explore the world of business.

After college, I joined Salesforce just under the 5,000 employee mark and found myself  on the ride of a lifetime. I spent 5 years running in lock-step with the Chief Revenue Officer and quarterbacking a 300 person global go-to-market team mandated to create a new category. After two massive acquisitions, multiple re-orgs, blood, sweat, and a couple of tears, Salesforce Marketing Cloud became the company’s first non-native $1B cloud within 3 years.I was young and surrounded by the best and brightest — true titans of industry. Success felt inevitable and I had a front row seat to the greatest (and some seriously questionable) leadership of the early 2010s. My biggest learning? That business is a people’s game and success isn’t inevitable—it’s psychology.

I went on to pursue my master’s in counseling psychology to return to the study of people, our collective behavior, and how to shift systems. After graduate school, I spent my career holding just about every seat at the table.I was the first hire at DigiTx Partners, a digital health focused venture capital firm investing in early stage companies. I served as Chief of Staff to the CEO of Aera Technology, an venture-backed AI company providing logistics and supply chain decision intelligence to pharma, CPG and education. I’ve been the unofficial “in-house executive coach,” interim CEO to an early-stage wellness company, and an Associate Marriage & Family Therapist, and Talent Partner to a CRE private equity firm.

Now, I work with leaders all over the world to help them navigate some of the most high-stakes moments of their careers.I've worn many hats over the course of my career but what's clear to me is what I love working on the most — humans, their potential, and their obstacles, in pursuit of their evolving purpose. In 2020, I started Congruent Leadership where I continue, on a daily basis, to think about the point of it all – work, life, our passions and our purpose.

I have come to believe that the point of life is to move toward the fullest expression of our purpose and make a contribution to that purpose that is uniquely and only ours to make. Congruent Leadership is mine and the work to help you navigate yours gives me endless energy. What I know for sure is that I’ll always keep learning from the people and experiences around me. And even as my purpose evolves, I know I will forever be exploring the things that unlock our limitless potential.